Welcome to my first post! My goal with this blog is to inspire you to engage. Grab your attention and make you want to learn more. In some companies, they call it marketing.
So much is written and said about marketing…a lot of it is not good. And, a lot of so-called marketing is not good. My philosophy, (shared by the illustrious Seth Godin) is that good marketing should tell a memorable story, not try to sell you something. If the story resonates, you might just buy what they are selling. If it doesn’t, you won’t remember and you’ll move on.
I’ll show you. This could be my story:
Now, here are some (hopefully) more memorable things about me:
1. I was vocally trained in opera. I would have my vocal performance major today if not for the raised eyebrows and subsequent lack of financial support offered by my parents. No regrets…I like to shop and eat.
2. I ticked off about a third of my 15-minutes-of-fame singing “God Bless America” for Ronald Reagan at a campaign stop in 1984.
7. I inherited my dependability from my mother, who got hers from her father. He was a US Marine on Iwo in WWII - you didn’t mess with him – but you sure loved him a lot.
You have a little different picture of me now, right? And, if you were to meet me at a cocktail party, wouldn’t you be far more apt to remember one of these random, maybe somewhat quirky, things about me?
OK, you may be asking, what does any of this have to do with marketing? I have long held the mantra that people do business with people they like. And, to that end, it makes sense that to like you they need to connect with you. The goal is to share stories that resonate with your customers – maybe make them SMINK – smile and think (a wise sage told me that one). Your customer’s time is valuable, their business is cherished, so your outreach to them needs to reflect that.
I’d love to hear some random, somewhat quirky but memorable things about you or your company. Please feel free to share!
Wendy Peloquin is Chief Creative Officer of Pixie Fish Marketing. She has 25+ years experience weaving creativity with common sense to craft memorable messages and successful marketing strategies.
For my clients, I'm a storyteller, cheerleader, push-you-out-of-your-comfort-zone type of marketing consultant. Hopefully I can inspire you too.