OK, maybe not next to you. In this day and age, they could be on another floor, in another city or across the globe. But the essence is still the same, your company’s best brand ambassadors are your own employees – and perhaps your best path toward growing your social audience.
Oh, to walk into a room and hear a resounding "Norm!" And, have that be your name too.
If your company is just starting out, you’re probably quickly learning that there is far more to being successful than hanging your shingle and telling your friends, family and neighbors, “hey, I started my business!”
While word of mouth will definitely be a critical factor in your success, the basic math says that the more people know about you, the more you stay in front of those people, the more sales you will make. So, here’s your goal.
Marketing Goal: Be instantly remembered at a time when someone I’ve reached is ready to buy my product or service, or knows someone who is and feels comfortable recommending my company.
As a new new business owner, that’s a lofty goal, but one that will get easier with time. The key, starting out, is to create visibility and establish credibility. You do that by building a following, and staying in front of them (but not in an annoying way) to remind them you are there.
Anyone with enough money can blanket the internet, media outlets or postal service with advertising that gets you noticed. But, since you are just starting out, it’s not a stretch to think you have gone into business to make money, and hope to conserve as much as you can in the beginning stages.
Here are a 5 inexpensive things you can do to start building your brand:
Building a brand takes time, but investing early will prove itself in success down the road. Then, before you know it, a business person (this would be you...) walks into a bar (or a store, or school...) and everybody knows your name.
Wendy Peloquin is Chief Creative Officer of Pixie Fish Marketing. She has 25+ years experience weaving creativity with common sense to craft memorable messages and successful marketing strategies.
For my clients, I'm a storyteller, cheerleader, push-you-out-of-your-comfort-zone type of marketing consultant. Hopefully I can inspire you too.